How we count
Every number in the dashboard follows one of the definitions below. Days start at midnight in your site's time zone.
Metrics
| Metric | Definition |
|---|---|
| Pageviews | Every page load, including route changes in single-page apps. |
| Visitors | People who visited, counted once per day. For longer ranges, the daily counts are added up. |
| Visits | A series of pageviews and events from one visitor with no gap longer than 30 minutes. |
| Bounce rate | The share of visits with exactly one pageview. Custom events do not change this. |
| Visit duration | The time from the first to the last event of a visit, averaged over all visits. |
| Views per visit | Pageviews divided by visits. |
| Entry and exit page | The first and the last page of a visit. |
| Current visitors | Visitors seen in the last 5 minutes. |
How a visitor is recognized without cookies
For each visit, Nocrumbs combines the site, the IP address, and the browser's user agent with a random value that is replaced every day at midnight UTC, and keeps only a hash of the result. The IP address itself is never stored. Because the random value changes daily, the same person cannot be connected from one day to the next.
What cookieless analytics cannot see
These follow from the design and are the price of not tracking people:
- Visitors add up across days. Someone who visits every day of a month counts as 30 visitors in that month.
- People on one network can merge. Visitors behind the same office or school network, with the same browser version, can count as one visitor for that day.
- Ad blockers hide some visitors, usually 10 to 30 percent, depending on your audience.
- A visit across midnight UTC counts as two visits. This is rare.